Request for Proposals (RFP) Rebranding, Logo & Brand Kit

January 30, 2026

Request for Proposals (RFP)

Rebranding, Logo & Brand Kit

Victoria Faulkner Women’s Centre

RFP Closing Date: February 14, 2026

1. Introduction
   The Victoria Faulkner Women’s Centre (VFWC) is seeking proposals from qualified graphic designers, branding studios, or creative teams to develop a new brand identity, including a logo and brand kit.

The Centre is currently undertaking a community-informed rebranding process to ensure its name and visual identity reflect who it is today and who it strives to be in the future. This work is grounded in respect, inclusion, and care, and will be informed by community input gathered through surveys, focus groups, and community voting.

1. Organizational Background
   For decades, the Victoria Faulkner Women’s Centre has been a place of safety, support, advocacy, and connection in the Yukon. The Centre supports women and gender-diverse individuals, working to create safer and more empowered communities.
   As programs, services, and the community served by the Centre have evolved, VFWC is undertaking a rebrand to ensure its identity reflects its values, mandate, and inclusive approach for women and gender diverse community members.

2. Project Overview
   The successful proponent will work with VFWC to develop a refreshed brand identity that:

• Reflects the Centre’s values, mission, and community roots
• Is inclusive of women and gender-diverse people
• Is trauma-informed and culturally respectful
• Balances warmth, strength, and trust
• Is adaptable across print, digital, and physical spaces

The final brand name selection will be done by the VFWC board with input from feedback.

1. Scope of Work
   The scope of work is expected to include:

a) Logo Design

• Primary logo in all formats including (AI, EPS, PNG, JPG, SVG)
• Secondary/alternate logo versions (e.g., horizontal, stacked)
• Black and white versions
• Logo usage guidelines

b) Brand Kit Development

• Colour palette
• Typography (primary and secondary fonts)
• Brand patterns or graphic elements (if applicable)
• Iconography style (if applicable)
• Photography/imagery style guidance

c) Brand Guidelines Document

• Clear usage guidelines for logo, colours, and fonts
• Accessibility considerations
• Tone and visual style guidance

d) Deliverables

• Final logo files (AI, EPS, PNG, JPG, SVG)
• Brand guideline document (PDF)
• Any supporting brand assets developed through the process

1. Community-Centred Approach
   Proponents should demonstrate an understanding of community-centred, trauma-informed, and inclusive design practices. Experience working with non-profits, Indigenous organizations, women’s organizations, or community-serving organizations is considered an asset.

The successful proponent will be expected to incorporate feedback provided by VFWC, which may include input gathered from community engagement processes.

1. Timeline
   RFP Issued: February 1, 2026 RFP Closes: February 14, 2026
   Proponent Selected: February 20, 2026
   Design Phase: February - March 2026 Final Deliverables: March 16,2026

2. Proposal Requirements
   Proposals should include the following:

• Proponent background and relevant experience
• Examples of similar branding or logo work
• Proposed approach and process
• Project timeline
• Fee structure and total cost (including revisions)
• Team members (if applicable)
• Any additional information you feel is relevant

1. Evaluation Criteria

Proposals will be evaluated based on:

• Demonstrated understanding of the project and values
• Quality and relevance of past work
• Proposed approach and methodology
• Experience with community-based or values-driven organizations
• Budget and overall value

1. Submission Details:

   Proposals must be submitted electronically by February 14, 2026.

Please submit proposals and any questions to:

Megan Executive Director, (867) 336-2693 email: executivedirector@vfwomenscentre.com

1. Additional Information
   The Victoria Faulkner Women’s Centre reserves the right to accept or reject any proposal, to negotiate with any proponent, and to cancel or modify this RFP at any time.
   Thank you for your interest in supporting the Victoria Faulkner Women’s Centre through this important rebranding work.

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We Want to Hear from You! Help Shape the Future of the Victoria Faulkner Women’s Centre

January 22, 2026

We Want to Hear from You

Help Shape the Future of the Victoria Faulkner Women’s Centre The Victoria Faulkner Women’s Centre is beginning a rebranding journey—and we are inviting our community to be part of it.

For decades, the Centre has been a place of safety, support, advocacy, and connection. As our programs and services have grown, so has our community. This rebrand is an opportunity to honour our history while creating a name and identity that reflects who we are today—and who we strive to be in the future.

Our new brand will be inclusive of all women and gender-diverse people, including LGBTQ2S+ community members. It is important that our identity reflects the people we serve, the culture of care we uphold, and our shared vision of a safer, more empowered Yukon.

To get this right, we need your voice.

We are asking community members—especially those who use or have used the Centre—to share their thoughts through this short survey. Your feedback will help guide how we communicate our purpose, our values, and the welcoming space we aim to create for everyone.

This is your Centre. Your perspective matters.

Please take a few minutes to complete the survey and help us build a future that honours our past and strengthens the support we offer today.

Thank you for taking the time to share your input—your voice is valued.

Click here to start survey!

Paper copies available, please contact Raven Events or stop by the Centre for paper copies.

Questions or concerns? Please contact: Meaghen Kimmitt, Raven Events inspire@raveneventsyukon.ca

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Victoria Faulkner Women's Centre House Rules

November 27, 2025

House rules

1. Respect all cultures and identities We celebrate the diversity of genders, sexualities, cultures, abilities, and life experiences in our community.

2. No tolerance for hate or harm Discrimination, harassment, or violence of any kind are not welcome here.

3. Use respectful language We speak with care, use correct names and pronouns and avoid harmful language.

4. Consent matters We ask for and give consent before physical contact, personal conversations, or sharing stories and images.

5. Listen, learn and acknowledge impact and accountably We approach differences and conflicts with openness, compassion, and a willingness to grow.

6. Shared care for space We respect the Centre, its resources, and each other’s belongings by keeping our environment safe and welcoming.

7. Everyone contributes to safety we each share responsibility for creating a supportive and inclusive space.

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